| Holiday Resales Waxes Strong At 15 |
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| Written by OJ Fagbire | |
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Timeshare resale companies tend to come and go with the wind, but not Holiday Resales. May 2007 is the month in which they celebrate their 15th year in business. The company started from humble beginnings in 1992, when they had just two employees. Fifteen years later, the company has offices in Seattle and Las Vegas and employs well over 100 people. Humble beginnings have turned to grudging admiration as Holiday Resales is now one of the largest timeshare companies in the United States. David Skinner was the founder of Holiday Resales and today remains its President. According to him, "It seems simplistic today to say, 'We saw a need and filled it,' but that is exactly what we did. We just had no idea that the need was so very large." Alan Renberger, the Chief Operational Officer for Holiday Resales, had this to say. "Holiday's growth mirrors that of the entire timeshare industry. But as retail prices increase, more people are discovering the bargains in resale timeshares, and that is one reason we have been so successful." Holiday's 15-year resume is quite impressive. With over 30,000 timeshares sold at 1,600 resorts, they are definitely doing something right. According to customers, what they are doing right is offering a friendly and outgoing staff at prices that tend to average in a range that is 60-80% below the industry average. Repeat customer percentages for Holiday are staggering, definitely one of the reasons that they are now doing very well. According to Gail Bennet, the Director of Sales for Holiday Resales, "Many of our customers have told us that what sets us apart is the honesty and caring service of our salespeople. We are also the only resellers in the industry that offer a complete satisfaction guarantee." Geoff Klein is the Marketing Director for Holiday Resales and he too has noticed the positive effect of repeat customers on the business' bottom line. "I think the fact that we concentrate on building personal relationships with our customers rather than merely selling them a product that they might not be able to use is probably one of the biggest reasons our customers keep coming back to us," said Klein. "We take the time to determine what our customers' vacation goals are and help them research if timeshare is going to meet their vacation lifestyle. If we merely sold them products they couldn't use, we wouldn't still be doing business after 15 years." Another piece of the success puzzle as far as David Skinner is concerned is that Holiday Resales was one of the first if not the first company to use the internet to attempt to reach more customers. According to Skinner, "The Internet was a pivotal point in the company's as well as the whole industry's growth. One can only wonder what the future will bring." |
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