Canada's first aloft resort, aloft Montreal Airport, broke ground this week. The highly anticipated brand of Starwood Hotels & Resorts will be located at the entrance of the Pierre Elliot Trudeau International Airport, only minutes from the center of the city. The 136-room aloft Montreal Airport is collaboration between Silver Hotel Group and Northampton Group Inc. The resort is expected to open sometime in 2008 and will offer guests convenient access to the city and its attractions.
 
"As the largest bilingual city in North America, Montreal is known for its old-world charm, modern-day sophistication and unparalleled diversity. With the addition of aloft Montreal Airport, the first aloft to break ground in Canada," says Ross Klein, president of Starwood Luxury Brands Group and aloft hotels, "We are bringing guest a little joie de vivre to their everyday travels by offering them a fun new way to play and stay."
 
President and CEO of Northampton Group, Vinod Patel says, "The aloft brand –stylish, social and energetic- meshes closely with our vision of Northampton's future growth. To break ground on the first Canadian aloft brand hotel in Montreal is particularly fitting. Montreal, with its appealing mix of urbanity and energy, has long been a favored hotel locale for us. With our partner, Silver Hotels, we look forward to creating a new destination in the Montreal market; and in several other urban locations throughout the country."
 
Aloft, as a Vision of W Hotels, is stirring things up in the hospitality industry with a modern city-sophisticate design, accessible technology, and a friendly environment. Aloft provides a complete sensory experience, with spacious lofts and brightly airy atmosphere. The bed and bath contains comfortable oversized beds and showers. Wireless Internet and networking solutions for various devices, including laptops, cell phones and PDAs is available in every room.
 
The aloft brand continues in the true sense the W Hotels commitment to bringing people together. Every aloft resort is design with several social areas that encourage people to come together and mingle. To learn more, visit www.alofthotels.com
 
Aloft is the newest destination resort from the W Hotel family offering a loft-based design, accessible technology and a hip urban feel. The first aloft hotel is expected to open in 2008, with 500 locations expected by 2012.
 
Starwood Hotels & Resorts Worldwide Inc. is one of the world's largest hotel companies with nearly 850 properties in over 95 countries. They staff 145,000 employees at both their owned and managed properties. Starwood owns and operates many renowned hotel brands including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheridan, and the newest aloft and Element brands.
 
The Silver Hotel Group is a privately owned, Canada-based company that deals in hotel investment, development and management. To learn more visit www.silverhotel.ca
 
The Northampton Group Inc is a leading Canadian hotelier. Committed to producing the best return for all investors, Northampton's method consists of obtaining hotels that offer the highest quality customer experience. To learn more visit www.nhgi.com