Aloft, the highly anticipated new brand from Starwood Hotels & Resorts Worldwide Inc, recently reported plans to open hotels in several capital cities, including Beijing, Sydney and Bangkok.
 
Aloft Bangkok will feature 308 rooms when it opens in 2010. The hotel will offer conference rooms, a restaurant and bar, indoor pools and fitness facilities. Additionally the hotel will be located nearby the shopping and entertainment districts.
 
Aloft Beijing will offer a mixed-us facility including offices and residences along with the Four Points hotel. The 200-room aloft Beijing will be built in the Haidan district, formerly a technology hotspot in Beijing. Conference rooms, swimming pools, a fitness room and three restaurants will be the features attractions on the aloft Beijing.
 
Aloft Sydney Airport will be built less than a one-mile from the Sydney International Airport. The hotel will offer 161 rooms, conference areas, and a self-serve pantry with healthy and convenient foods and drinks.
 
The president of Starwood Luxury Brands Group and aloft hotels, Ross Klein said, "Bangkok is one of Asia's most important economic and lifestyle centers, with it many modern cafes, markets and entertainment options. Our mission with aloft is to offer a stylish lodging alternative to travelers around the world. With the addition of aloft Bangkok, now there's a fun new way to play and stay in the 'Venice of the East'"
 
The President of Starwood Hotels & Resorts, Asia Pacific, Miguel Ko reported, "Aloft has the distinction of being the most successful global brand launch in the industry with over 50 contracts signed in the first year of its introduction. We have worked closely with key developers and guest across Asia Pacific to customize our prototype and signature features specifically for this market, to create an efficient product that guest will love. We are excited to be introducing aloft to Asia Pacific and are looking forward to introducing more aloft hotels to other cities in the near future."
 
Aloft, as a Vision of W Hotels, is stirring things up in the hospitality industry with a modern city-sophisticate design, accessible technology, and a friendly environment. Initially launched in the latter part of 2006 in Hong Kong and in 2007 at Mumbai, aloft provides a complete sensory experience, with spacious lofts and brightly airy atmosphere. The bed and bath contains comfortable oversized beds and showers. Wireless Internet and networking solutions for various devices, including laptops, cell phones and PDAs is available in every room along with a state-of-the-art widescreen HDTV.
 
The aloft brand continues in the true sense the W Hotels commitment to bringing people together. Every aloft resort is design with several social areas that encourage people to come together and mingle. The 24-hour food and drink bar is a perfect way for guests to grab a bite on the go. To learn more, visit www.alofthotels.com
 
Aloft is the newest destination resort from the W Hotel family offering a loft-based design, accessible technology and a hip urban feel. The first aloft hotel is expected to open in 2008, with 500 locations expected by 2012.
 
Starwood Hotels & Resorts Worldwide Inc. is one of the world's largest hotel companies with nearly 850 properties in over 95 countries. They staff 145,000 employees at both their owned and managed properties. Starwood owns and operates many renowned hotel brands including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheridan, and the newest aloft and Element brands. For more information, visit www.starwoodhotels.com