The event was advertised on Alice 105.9 and nearly two hundred people showed up on a very cold March 19th to offer their support. The event cause was spurred by the sudden death of Mason Noyes (24) a close friend of a Timeshare Rescue employee from Melanoma complications. Timeshare Rescue CEO Kristopher Chavez pledged $3 for every drink purchased all night long by the attendees and gave away a trip to Cabo San Lucas to one lucky donator. The Lure Lounge matched that contribution with a $1 per drink donation.

"Melanoma is a very serious cancer and we wanted to help bring attention to it being in the vacation industry. When we heard about Mason, we were committed to do something to help," said Kristopher Chavez CEO of Timeshare Rescue, adding that he felt blessed that so many people came out to show their support.

In the days ahead, Timeshare Rescue, Chavez Industries, and The Lure Lounge plan on teaming with one another to host more community-minded events.