Marriott Global Sales in the Middle East and Africa has launched the Marriott Sales Revolution Initiative to curtail the impact of the global financial crisis.

Samir Daqqaq, president of the division, said that the initiative aims to build a new business region for the company. Marriott said that it wants to demonstrate its commitment to overcoming the current economic challenges.

The global initiative will deploy a sales blitz that will route business to the company’s properties in the Middle East, Africa, and the rest of the Marriott Global Sales network. Among the properties included are: the Marriott hotel and the Marriott timeshare properties in the United Arab Emirates.

The newly built initiative will reinforce the company’s presence in the Middle East and Africa. The company announced that it intends to strengthen its relationships with customers to maximize worldwide sales.