A recent study indicates that Twitter is often used by timeshare businesses for marketing purposes. On the average, more than 50 percent of timeshare companies on Twitter update their statuses 4 to 10 times daily and more than 25 percent update tweets 10 times a day.

The study also found that a bulk of the tweets came from hotel owners, timeshare owners, and travel industry managers and directors. The social networking site is used to inform consumers about services, products, new features, and promotions. 

Timeshare resale companies are following similar marketing campaigns on Twitter to extend their customer service efforts and strengthen relationships. The study also revealed that some consumers on Twitter are basing their decision to avail of products and services based on their Twitter conversations.

Twitter gives clients instant access to several timeshare companies, making it a perfect platform for advertising. It is clearly beneficial for consumers and timeshare companies.