US timeshare developers are entitled to a 30-day free trial of an innovative marketing platform.

Whitecap Lead Generation recently presented its internet merchandising service at the ARDA convention, and it was well-received.

Justin Cutillo, the company’s CEO, is experienced in the timeshare industry.

Developers just need to submit resort information and a calendar of tour availability, and Whitecap will create a landing page from its holiday portal—Vacation-Offer.com.

The website sports some of the biggest travel destinations in the world.

Whitecap is currently working on a referral service that allows developers to reward owners for recommending new prospects.

“The internet would be an incredible place to crowd source that kind of behaviour,” explained Cutillo. “New technology is going to play a big part in how marketing develops in the future for timeshare.”

The company is now expanding its search engine keyword to make the site more visible on cyberspace.

Cutillo says that the 30-day free trial is necessary to gain the trust of potential clients. He explained: “Developers can decide without commitment if the platform generates enough volume for them. They can kick the tyres and give it a try. If doesn't work, no harm, no fail.” 

Whitecap Lead Generation is now available for US timeshare developers, but Cutillo intends to expand the company’s reach to other territories once it has done well in the domestic market.

“Effective lead generation is a critical tool to anyone still in active timeshare sales,” commented RCI business manager Yuri Duncan, who introduced Cutillo and Whitecap to the ARDA delegates. “With the unprecedented rate of technological advancement happening all around us, it is important to ensure your lead-generation systems are growing along that curve as well.”

Duncan continued: “There are several attractive features offered in the Whitecap system—an innovative and simple delivery mechanism, ease of use, and the ability to directly focus your efforts on truly meaningful leads.”

Source: RCIVentures