RCI, the world’s largest timeshare exchange company, has launched RCI TV as a way to get timeshare messages to more people. It also makes timeshare exchanges and timesharing easier for owner and renters.

During the past week, the company announced that it has passed the one-million viewer mark.

“The overwhelming usage and success of RCI TV is beyond anything we originally envisioned when we launched it nearly a year ago,” explained Geoff Ballotti, CEO of RCI. “Moms and dads who are planning vacations want to see more than just pretty pictures as they plan their vacations. They want to be able to show their kids and email their friends links to beautiful videos that show where they’re headed or where they’ve just returned from as a family.”

As a part of the celebration, RCI is giving away a one-week, all-expense paid timeshare vacation at an RCI-affiliated timeshare resort for up to four people or a one week stay for up to four individuals at any non all-inclusive “Resort Showcase” timeshare properties.