Timeshare and fractional ownership magazine publisher Perspective International is preparing for a major initiative to increase the public awareness of its multi-media products with the appointment of Steve Luba as Director of Public Relations for the company.

Mr. Luba, who is based in Orlando, Florida, will oversee the online outreach efforts of the company across all platforms targeting North America, Europe, South Africa and the Asia-Pacific regions.

“I am elated to be joining the Perspective team”, said Mr. Luba. “The Perspective suite of magazines and internet information sites are must-read material for the timeshare industry and Paul and
Sharon Mattimoe have built an impressive organization”.

“We are very excited to have Steve join our group” said Paul Mattimoe, CEO of Perspective International. “Among his various duties will be to implement and oversee a comprehensive PR and Brand Management campaign for Perspective International and its full suite of products and services. Steve will hit the ground running as he joins our ongoing expansion projects and will concentrate on our continued efforts in building the Perspective brand as the top choice for timeshare and fractional industry and consumer information”.

Prior to joining Perspective International, Mr. Luba was the Director of Communications for SellMyTimeshareNOW.com, an Internet advertising company specializing in timeshare resale and rentals. In addition to generating regular industry-wide press for the company, his efforts led to corporate placement on the Inc. 5000 list for 2008 and 2009 as well as numerous media stories appearing in such outlets as Time magazine, the Orlando Sentinel and the Travel Channel websites.

Perspective International comprises four magazines: industry publications Perspective Magazine North America, Perspective Magazine International and the soon to be launched Perspective Magazine South Africa along with consumer publication Owners Perspective Magazine. Together, the industry magazines have become the most read independent trade publications globally for the shared ownership industry and the company is a media sponsor of 21 major industry events around the world. Owners Perspective Magazine has become the only independent consumer publication that specializes in promoting the benefits of buying shared ownership products to the general public. Distribution is via a variety of high-profile consumer channels including, but not limited to, more than 150 first class airport lounges worldwide with over a dozen airlines such as British Airways, Virgin Atlantic, Emirates, Singapore Airlines, American Airlines, United Airlines, and Delta as well as hundreds of luxury hotels, resorts, spas and golf clubs.

For more information, please email Steve Luba at steveluba (at) perspectiveinternational.com