Ratings research company Fitch Ratings has just announced a positive outlook for Starwood Hotels & Resorts Worldwide Inc. (HOT). According to Fitch, strong recovery in demands for lodging is gaining traction for a possible investment level upgrade for the hotel company. Following a business recession in 2009, Starwood was able to recover in 2010.

Operating various hotels under various brand names such as Sheraton, St. Regis, Westin and W, the company was able to rake in profits around the fourth quarter when rooms started earning more revenue. Starwood has thus recently announced its projected profits for 2011, and now enjoys a BB+ rating by Fitch.

With its current rating, Starwood is now just a notch from stepping into investment-level status. Its bounce back in revenues shows how well management was able to rejuvenate its timeshare business and support its balance sheet. It also signifies the company’s commitment to reaching investment-grade status as well as financial versatility.