People who are familiar with the Owners Action website and have been reading the article on enforcement work being done by the RDO should be well aware that the two organizations are in no way associated with each other. Owners Action, acting as a marketer for ITRA, neither markets nor sells timeshare properties.

Instead, the organization calls out to owners of timeshare properties to participate in a class action against their respective exchange companies or resorts. Companies, however, have recently failed to inform potential clients of their other functions such as offering Club Class holidays and selling holiday club memberships.

Back in January, the Advertising Standards Authority placed a ban against the ITRA in broadcasting a television advertisement which, according to the ASA, misleads viewers by purposely omitting mention of their services. The ITRA failed to mention to its clients its selling of Club Class holidays as a hidden substitute.