Florida Attorney General Pam Bondi said that Jennifer Kirk has been sentenced to nearly 16 years imprisonment for leading a $30-million timeshare scam.

According to reports, Kirk stole from more than 20,000 victims across the nation. She operated under the company, Universal Marketing Solutions—which later became Creative Vacation Solutions.

The civil complaint, which was filed in 2009, cited that Kirk hired telemarketers to conduct cold calls to unsuspecting timeshare owners. Then, the marketers falsely represented timeshare buyers to the timeshare sellers. To finish the sale, the scammers asked for non-existent upfront fees, which were supposed to be reimbursable.

With these promises, Kirk’s company took around $1,000 to $3,000 from each victim. And they never re-sold a single timeshare unit.

To date, 11 individuals have been arrested in connection to this scam.